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 Advertising Expenses: US$1.4 Billion

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PostSubject: Advertising Expenses: US$1.4 Billion   Fri Sep 16, 2011 11:17 am

US-based market research firm ACNielsen Media International said advertising expenditures in the Philippines amounted to P70 billion (US$1.4 billion) in 2001. Some P46.8 billion in ad spend was paid to television stations; P13 billion to radio stations; and P10 billion to newspapers and magazines. The figures excluded outdoor advertising expenses and internet-based expenditures.
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